Hacienda PATRÓN — Jess Cappa

Hacienda PATRÓN

To shed its "party tequila" image, TEAM brought a life-sized Hacienda Patrón to the festival scene, immersing guests in its heritage. More than a tasting, each pour was a journey from agave fields to festivals, celebrating craftsmanship. By curating a presence at key events, Patrón wove its rich story into the experience, creating deeper connections.

38,000+

Cocktails poured (at two selected festivals)

450+

Cases sold, proof that authenticity sells

150,000

Attendees (across the two main festivals)

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